Apple Event: disappointing!

 

Tonight, on September 15, the Apple Event took place, at which far fewer new devices were launched than we would have expected.

At the beginning of the conference, Tim Cook spoke about Apple's social achievements during the pandemic. Afterwards, for 10 minutes, he presented the updates of the "Health" application, showed the new Fitness + application, to which you will be able to subscribe for $ 10 / month for workouts from "the most famous coaches in the world" and announced that iOS 14 will be available from September 16.

Apple Watch Series 6:

This was the first product announced in the absolutely perfect recorded conference (typical Apple).

Although it looks almost identical to last year's model, the new Apple Watch has some hardware and software improvements.

On the hardware side, the series 6 comes with an improved tracking sensor, a screen 2.5 times brighter than the one on the series 5, an altimeter and an oximeter.

From a software point of view, the new smartwatch comes with new watch faces and new functionalities that allow the user to touch the watch as little as possible.

Both silicone and crocheted or leather bracelets will be available.

Apple's new smart watch also brings a premiere in its series. The Product RED version of the watch will also be available.

Apple officials have announced something that confirms a rumor that appeared a few months ago. The USB charging cable is removed from the package for environmental reasons. This is the US company's attempt to reduce its carbon footprint. This move makes us all wonder if the same thing will happen with the cables in the boxes of future iPhones.

The price of the new Apple Watch 6 is $ 399, and the WatchOs 7 began to be available for installation 2 hours before the start of the event.

Before moving on to the next product launched, I must tell you that Apple surprised us with the launch of a second watch, namely Apple Watch SE. This is the younger brother of the series 6 and... we don't have much to talk about him. It's simple, the Apple Watch SE is the product of the mix between series 4 and series 5, only it doesn't have an EKG sensor. It will also support WatchOs 7. Its price is $299.

iPad Air (4th generation):

After a few tens of more minutes of talking about how Apple brings innovation every year, Apple suddenly amazes us with its new processor put on the new iPad Air. I'm talking about the Apple A14, a real innovation in the field. It is the first existing processor to be 5 NANOMETERS thick and 11.3 BILLION transistors, making it probably the most powerful processor at the moment.

In addition to this new processor, the Cupertino company brings on the new iPad Air a 10.9-inch anti-reflective screen called liquid retina. The pixels density is 3.8 million.

Along with the new 6-core processor (4 performance and 2 efficiency cores), the tablet also comes with a 4-core graphics processor. It should be noted that almost half of the processor power will be used for machine learning, which will help customize the preferences of each user the more he uses the device.

And because a miracle never comes alone, Apple has acknowledged that USB Type C is 10 times faster than lighting, and in the package we will find a 20W charger (for fast charging).

Other pluses that the new iPad Air has: stereo sound, 10 hours of autonomy with the screen on, WiFi 6 (the fastest WiFi standard on the market), Touch ID on the power button (for the first time) and support for pen.

The rear camera is 12 MP, with f / 1.8 and can shoot 4K 60 fps. The front camera is 7 MP, f / 2.2 and can shoot 1080p (fullHD) at 60 fps. It also has improved performance in low light.

iPad Air will only come on the 4G version (we expect a 5G version as well). Also in terms of disadvantages we can include the fact that it does not come with support for external keyboards.

The colors that will come are gray, black, light blue, green and rose gold.

Its price is $599 and will be available next month.

iPad (8th generation):

There is not much to say about this. It comes with the A12 processor, the same as on the iPhone XR, XS and XS MAX.

It comes with a 10.2 inch screen, and its design is identical to last year.

Its price is $329 and is recommended for students.

When is the iPhone 12 coming?

Well ... we don't know! It will probably come in October, but we can't be sure.

How did Apple turn the day of the event into a disaster?

It's simple! Besides the fact that so few products were presented (a movement that could still be a marketing one), Apple proved that not only the communist countries use censorship, but also the big American companies with a bitten apple as a logo!

During the event, many youtubers from all over the world commented live on the launch, also showing images from the stream on the Apple website. Absolutely normal thing, allowed by Youtube policy. However, the company has decided not to let everyone comment on its products, and so many youtubers in Europe have received copyright strikes. This means that Youtube forbids content creators from posting for a while because that's what Apple decided.

Such a case also happened in Romania, when a famous journalist (George Buhnici) received a strike during his live (live that I was also watching).

Instead, other youtubers with several million US subscribers haven't received any warning from Youtube, for the simple reason that Apple is afraid that those creators with enormous influence will throw criticism at it!

Absolutely disappointing! Shame on you, Apple!